MSU Racing Club Rebrand
MSU Racing Club is a non-profit RSO at Michigan State University with a very rich history. MSURC is a club for all automotive enthusiasts at MSU and the community that surrounds it. After MSU denied the logo that had been around for years, I decided to embark on a project where I would completely change the face and branding of the club.
PRE-EXISTING SYSTEM
New Identity System
MSURC Merchandise
MSURC hadn’t had merch available in years, so I decided to change that. For our Spring Event Fundraiser, I made shirts and stickers available for purchase.
All photographs taken by me.
Shirt designs hand drawn on Procreate, text added in Adobe Illustrator.
Social Media Content
I created flyers that were essential to promoting MSURC events, including various car shows and fundraising efforts. While creating these flyers, I set precedent for what event flyers should look like as the club continues to grow.
All photographs used in the making of these flyers were taken by me.